Some Basics For Consideration With Effective Strategies
It creates a competitive advantage for small businesses faced with large corporate rivals while delivering a substantial return on investment. The expense of SEM is easily controlled to fit any budget or timeframe, making it a flexible and affordable strategy that any size business can feasibly implement. With approximately 74% of internet users performing local searches and 61% of local searches resulting in purchases, SEM efforts are clearly advantageous for customer acquisition. Individually, SEO and SEM undoubtedly produce valuable results. These strategies are often presented as two separate yet efficient options, leaving business owners to decide which will be of greater value for their individual market and location. Rather than pitting two valued entities against each other, I encourage you to complement one with the other in order to produce greater profits. SEO produces critical organic results that are designed for successful longevity, but it requires time and patience throughout constant efforts. SEM produces fast, purchased results that bring in targeted traffic, but it demands a solid optimized base in order to convert quick sales into loyal customers. SEO and SEM share a common goal: driving traffic to your website. Their goals vary in timeframe but ultimately are focused on the same result. The consistent hard work and effort needed for search engine optimization success will only support the quick, strategic and purchased success of search engine marketing.
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